I used the Optimization tool Windows 7 / 8 template and applied all settings. VMware OS Optimization Tool – VMware Labs
I also used the latest agent, tools and batch scripts from the guide in http://www.vmware.com/files/pdf/VMware-View-OptimizationGuideWindows7-EN.pdf
After doing that to the parent image, to get the start menu to work, I had to revert the LUA to enabled. HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\Policies\System enablelua DWORD 1
and add HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\Explorer\Advanced EnableXamlStartMenu DWORD 0
Even then, persona management would not write my registry back to the persona repository. It did however write other file based changes back to the registry. Suppose it has something to do with the new profile.V5 format? Is there any beta version of Persona Management for Windows 10?
Looks like native roaming profiles for testing at the moment.